Groovi QR & NFC Platform

Designed and launched a complete SaaS platform for dynamic QR code and NFC management. Led product design, project management, and development for a live platform serving businesses across multiple industries.

Demo Video

Project Overview

Groovi QR & NFC is a SaaS platform that transforms static QR codes into dynamic, manageable business tools. Unlike traditional QR codes that point to one destination forever, Groovi enables real-time updates, scheduling, and campaign management.

Live Platform: groovi.cc

Key Features

Dynamic Playlists: One QR code cycles through multiple destinations automatically
Smart Scheduling: Time-based destination switching (menu → reservations → specials)
Campaign Switching: Instantly change QR actions (website → phone → WhatsApp → email)
Multi-Tenant Architecture: Separate workspaces for different organizations
Team Collaboration: Multi-user support with role-based permissions and team management
Unified Management: Control both QR codes and NFC tags from one dashboard
Real-time Analytics: Track engagement across all touchpoints

My Role & Responsibilities

Product Design & Strategy

Market Research: Identified gap in dynamic QR code market through user interviews
UI/UX Design: Created intuitive interface for non-technical business users
Feature Planning: Prioritized development roadmap based on customer feedback
User Experience: Designed mobile-first admin dashboard with drag-and-drop functionality

Project Management

End-to-End Ownership: Led project from concept through production launch
Timeline Management: Delivered MVP in 2 weeks, full platform in 6 weeks
Stakeholder Communication: Coordinated with early customers for feature validation
Quality Assurance: Managed testing across devices and business use cases

Development & Implementation

System Architecture: Designed scalable multi-tenant SaaS infrastructure with team collaboration features
Technical Execution: Built and deployed production-ready platform with role-based access control
DevOps: Set up monitoring, analytics, and customer support systems

Tech Stack

Frontend

Framework: Next.js with React
Styling: Tailwind CSS for responsive design
State Management: Zustand for client-side state
UI Components: Custom component library

Backend

Runtime: Node.js
API: RESTful services with real-time updates
Database: PostgreSQL with Prisma ORM
Authentication: Clerk for user management and multi-tenant authentication
Payments: Clerk for subscription billing and payment processing

Infrastructure

Hosting: Vercel for frontend deployment
Database: Supabase for PostgreSQL hosting
CDN: Global distribution for QR redirect speed
Analytics: Custom tracking system for engagement metrics

Additional Tools

Design: Figma for UI/UX mockups
Project Management: Linear for task tracking
Version Control: Git with GitHub
Monitoring: Custom dashboard for platform health

Business Results

Live Production Platform: Serving customers across retail, events, restaurants, and education
Multi-Industry Adoption: Deployed in 50+ store locations and 25+ restaurant tables
Scalable Architecture: Supports individual users to enterprise clients
Ongoing Revenue: Subscription-based SaaS model with growing customer base

Key Achievements

Complete Platform Ownership: Designed, built, and launched entire SaaS solution independently
Market Validation: Successfully identified and solved real business problem
Technical Innovation: Created dynamic QR system that didn’t exist in the market
Business Impact: Generated revenue from day one with subscription model